Architecture AND are working with Ceerose on the delivery of a hotel tower at George Street, Haymarket.

Commissioned through design excellence competition process, the proposal employs a stacking strategy, registering a series of predominant datum lines within the context to differentiate groundplane, low rise, high rise and crown elements of the tower.

The proposal aspires to a civic generosity, informed by the thoughtful heritage expressions within the Haymarket context, preserved through the relative lack of investment in the southern CBD.

The proposal seeks to extend the heritage character of the existing Sutton Forest Meat Company building laterally and vertically, creating an expanded characterful zone of podium and tower base onto which the operator can overlay their brand standards.

The distinctive green and white tiled facade of the existing building is reinterpreted in tower soffit and interior spaces.

The low rise portion of the tower is informed by the gridded infill buildings of the context, such as the Former Lottery Office, offering a stable urban backdrop to the context.

Notionally named 'Pepperday Place' after W.A.Pepperday and Co. Printers who occupied the site in the early 19th-20th century, an urban room is created as a key nodal point on a through site link. The tower volume above is inset from north, east and west boundaries to afford skylights to the perimeter of the space.

The tower is conceived in dialogue with Central Station clocktower; reinterpreting the distinctive 45 degree buttress corners, the outward sweeping geometry, stacked expression and predominant tonality.